The Client

American Express

Services

Media Planning & Strategy

THE PROBLEM

  • American Express UK affiliate programme was lacking in efficient finance and tracking processes
  • Valuable client resource was being spent dealing with affiliate payments, contracts and reporting
  • Stricter FCA and brand compliance needed to form crucial pillar of strength with credit card affiliates

THE SOLUTION

  • Neo lead the initiative to streamline this – moving from traditional affiliate network to agile tracking platform + content compliance solution
  • Obsolete payment and invoicing process with top partners was overhauled
  • Singular channel established between client and Neo for affiliate payments
  • Insignificant affiliates were removed from programme, leaving room for newer, more innovative partners within financial sector

We reduced costs by over 40% 

PREVIOUS MODEL

American Express Before

STREAMLINED MODEL

American Express After

THE RESULT

  • Over 40% cost saving for AMEX media  budget by switching to tracking platform
  • Improved management of affiliates
  • Finance overhaul meant client resource is  now spent on product innovation

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