The Client

IBM

Services

PPC

INSIGHT

In advance of launching IBM’s new brand platform “made with IBM” during the Masters golf tournament, we identified that search is key component to capture demand and engage users during a period of significant in-market media activity.

ACTION

Worked closely with advertising, media, and creative teams to create an integrated plan utilizing unique paid search keywords across priority business categories and view-based video tactics on YouTube.

We reduced costs by over 40% 

IBM Insights
IBM Action

THE RESULT

Drove over 13K clicks during launch week.
Brand platform keywords drove:

  • 44% site engagement
  • 188K YouTube video views (53% of total)
  • 4,600 clicks to landing page from videos

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