The Client

Intel

Services

SEO

INSIGHT

After analyzing the factors that affect visibility in Pinterest we found that it’s important to:

1)Use rich pins
2)Optimize the source URL
3)Avoid pinning duplicate content
4)Align boards with Pinterest categories
5)Create boards that align with specific events and holidays
6)Create inspirational boards where that makes sense.

Insights from CIM lead to a board and pin strategy that aligned to the above insights from Pinterest.

Action

Used the insights from the Pinterest analysis and the CIM to develop a board strategy and optimized the pins for each board to increase visibility to Intel’s brand.

364% Increase in Avg Monthly Viewers

American Express Before
American Express After

THE RESULT

  • 48% Increase in Avg Monthly Engaged Viewers
  • 364% Increase in Avg Monthly Viewers

OTHER CASE STUDIES

Phillips

Phillips

Building Philips Sound’s Reputation

VIEW CASE STUDY
Nestle SMA

Nestle SMA

The SEO strategy had a highly positive impact on SMA’s main organic KPI’s

VIEW CASE STUDY
IBM – Bob Dylan Effect

IBM – Bob Dylan Effect

We utilized Facebook, Twitter, and Linkedin, targeting our core audience segments

VIEW CASE STUDY
Sage

Sage

Keyword contextual targeting drove 18% of overall clicks to site.

VIEW CASE STUDY