After analyzing the factors that affect visibility in Pinterest we found that it’s important to:
1)Use rich pins
2)Optimize the source URL
3)Avoid pinning duplicate content
4)Align boards with Pinterest categories
5)Create boards that align with specific events and holidays
6)Create inspirational boards where that makes sense.
Insights from CIM lead to a board and pin strategy that aligned to the above insights from Pinterest.
Used the insights from the Pinterest analysis and the CIM to develop a board strategy and optimized the pins for each board to increase visibility to Intel’s brand.
364% Increase in Avg Monthly Viewers
- 48% Increase in Avg Monthly Engaged Viewers
- 364% Increase in Avg Monthly Viewers