- An absence in linking website content to an SEO strategy and a lack of consideration for on-page optimisation, resulted in lower organic visibility for SMA when compared to industry competitors.
- We carried out Search Intent Modelling to identify consumer preferences and search trends. This dictated the essential content development & optimisation that were based on both search trends and consumer intent. We also executed Digital Content Analysis to inform SMA’s content strategy in comparison to its industry competitors, and ensured technical optimisations were put in place to comply with SEO best practice.
Currently SMA has the highest SoV among all its business competitors
The SEO strategy had a highly positive impact on SMA’s main organic search KPI’s:
•Traffic improvement: There was a 32% traffic increase YoY
•Higher SEO Engagement: SEO traffic drove more engagement than other channels