Phillips Logo

The Client

Phillips

Services

Social

THE PROBLEM

Building Phillips Sound’s reputation for sound expertise and increase its product credibility.

Drive awareness and participants on a test created by Philips to prove to testers that they have a golden ear.

THE SOLUTION

  • A hyper audience’s segmentation
  • Contextual messaging
  • Re-engagement of users who didn’t finish the test

3x More Participants Than Expected

American Express Before
American Express After

THE RESULT

  • 3,023,260 users reached (2x more than expected)
  • 11.15€ cost per participation
  • 21% of participants shared the test (4x more than expected)

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