smythson logo

The Client

Smythson

Services

Social

Background

Smythson is one of the leading British leather goods manufacturer. With a legacy of over 125 years in the UK, the brand has, in recent years, also expanded to markets outside the UK and Europe.

Objectives

Build the brand, with a priority on the US market.
Drive traffic to the website.

SOLUTIONS

  • A cross-platform approach: Facebook, Instagram, YouTube.
  • A hyper-targeted approach: using social signals to refine the audience personas into micro-segments.
  • Retargeting and message sequencing to move the new audience across the funnel.
  • A personalized content approach to match the micro-segments identified.

CTR up to 50% higher than industry average across the platforms

Smythson Facebook ad
Smythson Insatgram ad

THE RESULT

  • Increased traffic to the website vs. MoM performance by up to 8%.
  • CTR up to 50% higher than industry average across the platforms.
  • 3 million impressions served across Facebook and Instagram.
  • Uplift in search for brand keywords for the duration of the paid social campaign.

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