Smythson is one of the leading British leather goods manufacturer. With a legacy of over 125 years in the UK, the brand has, in recent years, also expanded to markets outside the UK and Europe.
Build the brand, with a priority on the US market.
Drive traffic to the website.
- A cross-platform approach: Facebook, Instagram, YouTube.
- A hyper-targeted approach: using social signals to refine the audience personas into micro-segments.
- Retargeting and message sequencing to move the new audience across the funnel.
- A personalized content approach to match the micro-segments identified.
CTR up to 50% higher than industry average across the platforms
- Increased traffic to the website vs. MoM performance by up to 8%.
- CTR up to 50% higher than industry average across the platforms.
- 3 million impressions served across Facebook and Instagram.
- Uplift in search for brand keywords for the duration of the paid social campaign.